Big Brother creator John de Mol has invested in Dutch content company DFFRNT Media.
He has been named as a new minority shareholder in the company and has invested via his Talpa Network.
DFFRNT Media was created in 2016 by former 2waytraffic founder Taco Ketelaar, TV host and former Talpa executive Winston Gerschtanowitz, and Dutch media executive Bas Verhart.
It aims to “use the Netherlands as the ultimate pilot market to test new digital products and to create new global IP". Marketing and e-commerce business TCC Global has also invested in DFFRNT which works across advertising, digital, and AR and VR content.
The management issued a joint statement: “We are moving towards a platform economy in which success is defined by the ability to engage people in a relevant and meaningful way. We are proud to bring two such international powerhouses on board within 12 months after the start of our company. Such investments will give us the ability to play on a global level.“