ITV has taken a majority stake in Swedish on demand service Cirkus.
The UK broadcaster has been a minority shareholder in the company since its initial investment in 2014.
It has now upped its holdings to “support the channel’s future growth.”
“Cirkus is an important part of ITV’s international pay-TV distribution strategy,” said Martin Goswami, ITV director of pay and distribution.
“We look forward to accelerating the growth of the business through investment in exclusive content rights and supporting its development as it expands into new territories.”
Cirkus first launched in Sweden in December 2013, delivering British TV series throughout Scandinavia through agreements with ITV, Global Entertainment, BBC Worldwide and Endemol.
The service has since begun to acquire its own exclusive deals, and has already secured the exclusive on demand rights to the latest seasons of the BBC’s Line of Duty and upcoming ITV production Victoria.
It also delivers shows such as Peaky Blinders and Poldark.
