ITV has selected content services provider TVT to provide a comprehensive content management platform for the UK and international markets.
TVT will manage media logistics, content preparation and access services across all of ITV’s platforms via its ContentSelect media management platform, linking closely with the ITV team and its partners to process more than 35,000 hours of content per year.
ContentSelect will be integrated directly with ITV’s systems through the cloud and TVT’s datacentre infrastructure, allowing all parties involved in content preparation and delivery to see in real-time where each media asset is, what needs to be done next and who is responsible for each task.
Central to the deal is the inclusion of access services fully incorporated into TVT’s management of the UK content journey. A year after launching a new Access Services business unit, TVT will produce around 15,000 hours of subtitled content and 2,000 hours of audio description a year.
TVT’s access services solution is tailored for ITV’s portfolio – including live simultaneous captioning across all regional news programmes – while delivering the production of visual signing from ITV SignPost, the broadcaster’s internal unit, within the managed workflow.
The collaboration allows ITV’s Compliance, Media Logistics and Operations teams and TVT’s Media Management and Access Services teams, as well as third-party providers and localisation partners, to all have real-time visibility and access to content management tasks.
The unified platform will enable all users to track workflow progress right from receipt of the material, through content preparation and compliance editing (which will be executed by ITV’s internal team), to access services and localisation, all the way through to delivery for linear playout, on-demand services and international fulfilment.
Ian Brotherston, TVT’s chief executive, said: “This is a landmark deal for both TVT and ITV, providing an unprecedented level of collaboration and transparency. ContentSelect is at the heart of all of the work we are doing for ITV. Creating a single content management hub via our platform and linking it directly with ITV’s systems ensures live, end-to-end visibility for both teams in preparing and tracking all media assets for distribution in the UK, as well as management of localisation production.”