ITV has agreed a deal with Dorna Sports to air Superbike World Championship (WorldSBK), highlights on ITV4 in 2016.
The broadcaster, which yesterday posted it’s first ever £1 billion annual revenue total, will present a highlights package of the action for each round of the WorldSBK.
Niall Sloane, director of sport at ITV, said, “I’m delighted ITV4 will be able to bring viewers high-octane action from this major motorcycling championship.
“This new deal adds to the wealth of free-to-air coverage of motorsport we’re able to bring fans throughout the year.”
As well as delivering highlights, ITV4 will also focus on the British riders, offering special interviews and other exclusive content.
“It’s fantastic news for us that WorldSBK will be shown on ITV4,” said Manel Arroyo, managing director of TV and Media Area, Dorna Sports.
“ITV4 is the home of road racing highlights in the UK. With MotoGP shown on the channel since 2015 and now WorldSBK to follow, having an experienced broadcast partner like ITV4 is another great step forward for WorldSBK, and is great news for the many fans who live in the UK.”
