ITV Studios is to move production of its daytime programming to White City.
The move will take place in 2018 while The London Studios site is redeveloped.
ITV Studios will occupy 27,000 square foot of office space with some 350 ITV staff moving in 2018 into The WestWorks building; it will also sub-let studio space from BBC Studioworks in Television Centre.
Good Morning Britain, Lorraine, This Morning and Loose Women will be produced from the studios as will Strictly Come Dancing’s spin off show, It Takes Two, and The Jonathan Ross Show.
David Camp, chief executive of Stanhope Plc (owners of the White City development), commented: “It is fantastic that ITV will be moving into the studios at Television Centre and joining more than 3,000 existing BBC staff at White City Place."
The Television Centre currently hosts the HQ of BBC Worldwide, three state of the art studios operated by BBC Studioworks and a new Soho House members club, rooftop pool, gym, hotel and restaurants.