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Imagine and Hewlett Packard expand relationship

Imagine expands its relationship with Hewlett Packard, with plans to transform the industry

Imagine Communications has expanded its relationship with Hewlett Packard Enterprise (HPE), with plans to transform the media and entertainment industry.

The expansion is designed to enable communications service providers (CSPs) and other broadcast and media companies to construct video production, playout and distribution facilities with improved scale, flexibility, performance and reliability.

The collaboration will provide a single source for all hardware, software, service and support needs, forming a framework for HPE to resell Imagine Communications’ entire product portfolio worldwide, including Platinum routers, Nexio servers and Versio, the company’s IP playout solution.

“Two of the most influential technology innovators in their respective industries are teaming up to provide service providers, TV networks, broadcasters, new media and enterprise companies with exactly what they need to meet today’s, as well as tomorrow’s, challenges,” said Charlie Vogt (pictured), CEO of Imagine Communications.

“By combining Imagine Communications’ market-leading video portfolio with Hewlett Packard Enterprise’s market-leading storage, compute and networking technology, the two companies are helping to accelerate the transition to IP-based, software-defined virtualised facilities that are the future of the media and entertainment industry.”

The strategic partnership is also intended to include Imagine Communications’ CloudXtream portfolio, including capabilities for live, linear, on-demand, and cloud DVR (cDVR) video delivery models, and enable dynamic ad insertion (DAI) capabilities for any of those models.

CloudXtream, paired with HPE storage and compute resources, is designed to help service providers generate new revenue, extend reach to new consumers and devices, and realise dramatic operational savings and substantial storage optimisation improvements.

“Media companies and service providers recognise the urgency to modernise operations to meet the needs of a new generation of video consumers and withstand competitive challenges resulting from disruption to traditional supply chains and business models,” said Antonio Neri, executive vice president and general manager, Enterprise Group, HPE.

“Together, HPE and Imagine Communications intend to bring faster innovation and risk mitigation to customers as they transform from a pre-IP environment to full IP cloud and from physical to virtualised infrastructures.”