Hulu could make international return

American on-demand platform Hulu could make a return to the international market
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American on-demand platform Hulu could make a return to the international market.

The platform previously came close to a UK launch back in 2009, but the move broke down after failing to reach advertising agreements with ITV and other commercial broadcasters.

The company’s Japanese business was then sold to Nippon TV in February 2014.

However, when answering questions on the future strategy of Hulu, 21st Century Fox CFO John Nallen hinted that the idea would be revisited.

“(We are focusing) primarily on domestic right now,” he said.

“I think there is an opportunity internationally for Hulu to compete, but that’s decision that all the shareholders would have to make at the time with the company.”

Hulu is fighting to compete with VoD giants Netflix and Amazon Prime and has recently commissioned its own original content, such as 11/22/63.

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