Bidding has opened to win broadcast rights for more than 1,500 football matches per season from nine different European football leagues.
The package, organised by the European Leagues, includes the rights to games from the top domestic leagues in Denmark, Switzerland and Norway.
It includes 116 clubs and more than 1,500 annual games, in seasons that span all 12 months of the year, and encompasses non-domestic rights for all nine leagues for three seasons from 2021-2024.
The tender is expected to fetch between $5-20 million according to Sportico.
“Bundling winter and summer leagues together provides year-round ‘non-stop football’ and also greater opportunity for international players to be followed by fans even as they move between leagues,” said Chris Gerstle, head of business development at the European Leagues. “
We believe that both traditional and new media players will place a higher value on these rights than they have in seasons past when these leagues commercialised their non-domestic rights individually.”
The package includes the top domestic leagues in Denmark, Switzerland, Norway, Poland, Northern Ireland, Slovakia, Iceland, Latvia and Kazakhstan.
The tender calls for bids to be submitted by 12th July 12, with a decision expected by 20th August.
