Hisense has formed an extensive marketing partnership to become the exclusive TV provider of eSports team Evil Geniuses.
The marketing sponsorship will run through 2017 and feature a variety of co-branded events, a presence at major tournaments and extensive digital activations aimed at bringing "technological excellence" to the gaming community.
Hisense will be the official television sponsor of Evil Geniuses, serving as their sole television and technology provider.
The partnership aims to engage a new generation of professional and amateur gamers "by creating an integrated, shared gaming experience". The deal, Hisense say, is part of the company's ongoing efforts to connect with the near $100 billion dollar gaming industry.
"We are thrilled for Evil Geniuses to join the Hisense family and to be a part of one of the fastest growing entertainment segments in the world," said Mark Viken, VP of marketing, Hisense. "The competitive gaming community and larger amateur gaming community are essential target markets for Hisense, and we can think of no better way to get involved with this movement."
Peter Dager, CEO of Evil Geniuses, added: "We are very excited to share this official Hisense partnership with our fans. I was able to attend their keynote at CES in Las Vegas and immediately was impressed with the quality of their TVs."
"2017 should be an awesome year for EG fans with everything they are bringing to the table."