Framestore and Magic Leap announce strategic partnership - TVBEurope

Framestore and Magic Leap announce strategic partnership

Companies say the partnership will "enable more brands and customers to build creative and digital solutions"
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Framestore has entered into a strategic partnership with augmented reality start-up Magic Leap.

The two companies were already working together on projects due to be released later this year on Magic Leap One, Creator Edition. 

The new partnership means both companies will "enable more brands and customers to build creative and digital solutions that take advantage of Magic Leap’s core technology, which transforms the physical environment around you into a boundless display, desktop, canvas, game room or workspace."

William Sargent, Framestore CEO, said: "We are storytellers at Framestore, first and foremost; innovation courses in our veins. The promise of mixed reality excites us enormously, and we are delighted that this collaboration with Magic Leap provides us with the chance to show the world the extraordinary potential of this new medium, as we experiment with new ways to share incredible narratives."

Rachna Bhasin, Magic Leap CBO, added: "Framestore has an impressive track record in pioneering the early adoption of emerging technologies. As a Magic Leap early access partner they are ideally positioned to support companies ready to explore and innovate with the potential of spatial computing."

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