Eurosport, World Snooker and IMG have announced a ten-year extension of the TV and digital rights to show 18 tournaments of the World Snooker Tour on Eurosport and Eurosport Player, its live and on-demand digital service.
The events will be shown exclusively on Eurosport in 54 markets across Europe. In addition, viewers will be able to enjoy insight from players and personalities within the game, and enhanced match coverage on Eurosport Player, will enable fans to choose which matches to watch from cameras covering multiple tables.
Speaking at a press conference at the World Snooker Championship, Peter Hutton, CEO at Eurosport said: “Snooker has some of sport’s most ardent fans and has been a major part of Eurosport’s programming since it was first broadcast on the channel in 2003. Eurosport has since been a strong partner to help grow the popularity of the sport across Europe, showcasing the best competitions, providing insightful expert commentary and exceptional new programming.”
World Snooker Chairman, Barry Hearn added: “This long term deal with Eurosport is a very significant moment for our sport. Eurosport has played a crucial role in the rapid growth of snooker across the continent over the past 13 years.” He continued, “we’re excited about continuing this growth over the coming decade, staging new events in the UK and around Europe, and working alongside the Eurosport team in building ever stronger foundations.”
The long-term, multiplatform agreement includes the exclusive coverage of the inaugural Home Nations Series comprised of the Welsh Open, Scottish Open, Irish Open and English Open.