Estonia is aiming to tempt broadcasters to eastern Europe after Brexit.
EU member states must allow broadcasters registered in an EU country to provide the same service in any other EU member state. Should there be no special agreement for broadcasting services between the UK and EU after Brexit, broadcasting companies licensed in the UK will lose the right to broadcast across Europe. Therefore, broadcasters will have to offer their services to the EU market via another EU member state with Estonia hoping it can persuade broadcasters to travel east.
Indrek Saar, minister of culture for the Republic of Estonia said: “Estonia is offering a warm welcome along with a clear message to the international media companies currently based in the UK who are considering their post-Brexit position: our door is open to broadcasters along with the cutting-edge digital solutions as well as a dynamic business environment.”
Ed Hall, joint-founder and managing partner of London-based media consultants Expert Media Partners, added: “On a recent visit to Tallinn, I was really impressed to find that Estonia is an easy place to do business on-line, has a hi-tech media hub and has a cost-effective, flexible and skilled workforce. It’s my view that Estonia is now likely to be a serious player in the post-Brexit licensing landscape.”
