Former Snell Advanced Media CEO Eric Cooney has been appointed president and CEO of The Switch.
Cooney joined the company’s board of directors in May 2018.
The appointment is effective immediately and Cooney has been tasked with focusing on accelerated growth through product innovation, both organically and with targeted mergers and acquisitions.
“Eric is an experienced CEO with deep industry knowledge and a track record for driving strategy and resource allocation to maximise value creation,” said Adam Clammer, TheSwitch’s chairman and founding partner of True Wind Capital. “I am confident that TheSwitch is well-positioned for our next stage of accelerated growth and market expansion under Eric’s leadership.”
Cooney succeeds Keith Buckley who is joining True Wind Capital, The Switch’s majority investor, as an operating executive and will also be providing ongoing advisory services to The Switch.
Speaking of his appointment, Cooney said: “I see tremendous opportunity to build on The Switch’s platform and extend the scale and scope of our media services. I’m honoured and excited to join the team and lead the organisation, particularly during a period with such significant change across the entire media-tech landscape.”