Broadcast and media IT integrator ERA has launched Lava, a new division focused on providing bespoke solutions, technology and support to the international film production and creative industries. Based in Soho, London, and with offices in MediaCityUK Salford and Canada, Lava offers solutions, pipeline and workflow consultancy and custom-designed systems for VFX, TV and gaming.
“In a highly competitive and creatively challenging market, facility budgets are being squeezed more than ever before. Every penny that is spent needs to focus on creating amazing content,” said Sean Baker, ERA’s commercial director. “Over the last 15 years, ERA has built a reputation for delivering innovative IT systems for broadcast and media. We’ve now established Lava to respond to the demand for solutions tailor-made to creative industries, harnessing ever-evolving technology, workflows and financial support packages to optimise performance and secure competitive advantage.”
VFX industry professional David Fowler (pictured) will lead Lava as head of creative business.
“We’ve launched Lava to solve real problems, not force-fit technology. We’re taking a different approach and will focus on end-to-end solutions that empower our clients to plan and produce their best work, evolving their business by finding new and creative ways to reduce costs and efficiently manage bandwidth. By drawing on our team’s hands-on experience of operations, ERA’s media-savvy IT expertise and key strategic partner relationships with leading technology providers, Lava offers a collaborative boutique service that fills a gap in the market.”