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Eleven Sports, Mediapro team up for series of strategic projects

Collaboration has been driven by the impact of the coronavirus on the sports media industry.

Eleven Sports and Mediapro have announced they will collaborate on a “series of strategic projects” to support the growth of both companies worldwide.

The two companies are looking to work together by combining expertise and capabilities. They said the collaboration has been driven by the impact of the coronavirus on the sports media industry.

The first project will see Mediapro work with Eleven Sports Belgium on the launch of their new Pro League channels, with the production of the 1A, 1B, Women Super League and the E-Pro League competitions and the sale of the Pro League across the world. Mediapro will operate from Belgium for this project and will hire local staff.

Luis Vicente, CEO, Eleven Sports Group, said: “This cooperation with Mediapro is part of our international strategy to strengthen, accelerate and further develop our business on a global scale. In a difficult time for the industry, building new partnerships will help us find stronger and innovative solutions to enhance and scale our offering and deliver for fans.  We are delighted to amplify our own capabilities with a global player like Mediapro and look forward to working together.”

Jaume Roures, CEO, Mediapro, added: “We have known Eleven Sports for many years. We regularly work with them in other countries and we know that combining the knowledge and expertise of professionals from both groups can lead us to very interesting projects.”