The European Broadcasting Union (EBU) has released the latest in its ‘COVID-19 Crisis’ series of reports assessing the impact of the pandemic on digital media consumption.
The EBU COVID-19 report looks at how more people are turning to digital media outlets as the lockdown progresses. There is particular focus on how consumption behaviour among younger demographics is ‘evolving’ during this period.
Analysis also shows that audiences are consuming news-based content via online platforms as much as they are via traditional broadcast media, although ‘news fatigue is starting to set in’.
The EBU has released a series of reports charting the impact of the COVID-19 crisis on the media ecosystem. This latest iteration follows similar analyses of the impact of the pandemic on the ‘audience performance’ of public service media news, and on the ‘media market’ more generally.
EBU members can access the latest report here.
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