As part of its 13th Global FAST Report, Amagi has revealed a 150 per cent increase in global sports channel viewership on FAST.
The newly released Amagi Global FAST Report offers insights derived from 2,800-plus channels using Amagi THUNDERSTORM, the company’s server-side ad insertion platform, as well as business preferences and future predictions based on a survey of 128 streaming, broadcast, and sports executives.
It found that live sports content on FAST is rapidly growing, with a 65 per cent increase in live sports hours.
In EMEA, sports channel viewership grew by about 4.5x, with 60 per cent of this growth driven by the addition of new channels.
About a third of the surveyed executives said live sports are part of their content plan either now or in the future, with another third saying they want to add live sports.
“The integration of sports content into FAST platforms represents a significant shift in the streaming landscape, opening up new opportunities for both established leagues and niche sports to find and grow their audiences,” said Srinivasan KA, co-founder and chief revenue officer of Amagi.
“Our latest report underscores the rising prominence of sports content in the FAST ecosystem. With sports channel viewership outpacing overall growth, it’s clear that FAST is becoming an increasingly important platform for sports leagues and broadcasters as a source of distribution revenue.”
