EBU and European Athletics renew broadcast rights deal to 2027 - TVBEurope

EBU and European Athletics renew broadcast rights deal to 2027

Deal covers worldwide broadcast rights and services provided from Eurovision Media Services
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The EBU and European Athletics have signed a new deal covering worldwide broadcast rights to major events until 2027.

It includes the Paris 2020 European Athletics Championships, and the subsequent flagship championships of European Athletics in 2022, 2024 and 2026. The 2022 and 2026 European Athletics Championships will be part of a multi-sport championships.

The agreement also covers the European Athletics Indoor Championships, including the 2021 edition in Torun, Poland, the biennial European Athletics Team Championships (Super League and 1 League), the annual European Cross Country Championships, as well as the European Athletics U23, U20 and U18 Championships (U18 Championships in Rieti, Italy, in 2020).

The EBU's business arm Eurovision Media Services will provide services for all of the event through its production subsidiary Eurovision Production Coordination (EPC), and will act as a Host Broadcaster for key events, including the European Athletics Championships from Paris 2020 through to 2026. The events will be distributed to rights-holding broadcasters over the Eurovision Global Network.

European Athletics president Svein Arne Hansen said, “Athletics is a hugely popular sport and it is vitally important for its future that it continues to be showcased and promoted on the biggest platform of all, which is free-to-air television. We believe our long-standing and valued partnership with the EBU ensures that this will remain the case.”

Stefan Kürten, EBU director of sport, added, “The EBU is delighted to renew this long-standing relationship with European Athletics, demonstrating our ongoing commitment to the sport and enabling us to continue to offer our unrivalled network of free-to-air broadcasters and partners the very best sporting action. This agreement utilises the full range of EBU services and will also see the EBU and European Athletics build on innovative solutions for a greater digital presence.”

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