SMPTE has joined forces with the European Broadcasting Union (EBU) and Entertainment Technology Center (ETC) to publish an updated report on AI and its impact on media.
The document is the result of a task force on AI standards in media that began in 2020 and is an updated version of the Engineering Report released in 2023.
It aims to provide media professionals with a background of both AI and Machine Learning (ML), said the organisations.
The report includes a technical understanding of the two technologies, as well as the impact they are likely to have on the media landscape. It also explores AI ethics and discusses the role that standards can play in AI/ML’s future.
“The AI in Media landscape is evolving at an unprecedented pace, and the SMPTE AI Taskforce remains committed to keeping up with this transformation,” said SMPTE standards director Thomas Bause Mason.
“The revision to the Engineering Report reflects new developments such as the Model Context Protocol (MCP), enhanced security considerations, open source in AI, and emerging frameworks like ISO/IEC 42001 among others. By incorporating these updates, we aim to provide the industry with clear guidance on AI/ML as well as interoperable AI practices for media workflows.”
The report is open to all and can be found here.
