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Discovery, Scripps reportedly in merger talks

Merger would create a $19 billion network specialising in non-scripted programming

Discovery Communications and Scripps Networks Interactive are in talks about a possible merger, according to Reuters.

The two companies previously discussed a possible merger three years ago.

Scripps, the parent company of Travel Channel, Food Network and Fine Living, is said to be looking again for a buyer to help it gain negotiating power with cable and satellite companies.

Reuters says this at least the third time that Discovery has held talks to buy Scripps.

If a deal was to go through, it would create a $19 billion network specialising in non-scripted programming.

Both companies have seen a bounce in their share prices following the report, Discovery Communications is up 9.8 per cent at $28.61 and Scripps Networks is up 13.4 per cent at $76.02 in after market trading.

Both companies have declined to comment on the report.