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Deluxe, AWS partner for at-scale Cloud solutions

Combines Amazon Translate and Amazon Transcribe with Deluxe’s media services

Deluxe has announced a multi-year collaboration with Amazon Web Services (AWS) to offer faster and at-scale solutions for content creators and distributors.

Deluxe selected AWS as the company’s primary Cloud provider, fully integrating AWS services to enable end-to-end content solutions offered via the Deluxe One platform.

The collaboration enables Deluxe to combine services such as Amazon Translate and Amazon Transcribe with Deluxe’s media services and capabilities to address industry challenges around localisation and global distribution.

By leveraging AWS Cloud services, Deluxe can offer scalable solutions for the creation, storage, processing and delivery of content, connecting the media supply chain with an open platform to all vendors and partners to meet market demands.

Andy Shenkler, Deluxe chief product officer, said: “As more companies adopt native Cloud workflows, our combined efforts are establishing how the modern digital media supply chain functions.

“We’re going all-in with AWS to leverage every aspect of their services across our Deluxe One ecosystem, enabling us to jointly provide content creators and distributors with innovative solutions across the end-to-end media ecosystem, as well as expanding the automation and enhancing the efficiency of our business operations and interactions with our customers.”

AWS machine learning VP Swami Sivasubramanian added: “We are delighted to collaborate with Deluxe in addressing challenges that content creators and distributors are facing.

“Deluxe’s rich history of serving this market segment combined with AWS services, such as Amazon Translate and Amazon Transcribe, will accelerate the development of new opportunities for the industry to create, localise, transform and deliver personalised content to viewers around the world.”