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Deltatre to power BritBox

LoginRadius to build customer identity and access management platform

BritBox has named OTT specialist Deltatre as product design and build partner, providing the user experience powered by its targeted UX management platform AXIS.

LoginRadius is also responsible for the customer identity and access management platform, while customer services will be handled by Teleperformance and programme management by Balance Agent.

Meanwhile Total Media has won the service’s media strategy contract, alongside ITV Creative for UK branding and Taylor Herring for launch PR.

BritBox manager Reemah Sakaan said: “We have selected and built an outstanding new agency team of streaming, entertainment and data specialists at the top of their fields to complement the expertise of our team here at BritBox. We look forward to working hand in hand with them to a successful launch.”