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Deltatre, ITV extend BritBox partnership

The two parties say they plan to explore new technologies, including investigating the potential for increased UX personalisation.

Deltatre will continue to power BritBox for a further five years after extending its agreement.

BritBox employs Deltatre AXIS UX management platform across all major platforms, including web, mobile and connected TVs.

The two parties announced plans to explore new technologies designed to keep viewers engaged and entertained, including investigating the potential for increased UX personalisation.

Gilles Mas, president, video experiences, Deltatre: This extension of our collaboration is testament to the high-quality nature of our work to date and underpins our expertise in the entertainment space. We know that the demand for streaming services has increased drastically this year. Therefore, it is important that our clients can deliver personalised user experiences, based on what a subscriber wants to watch and on which platform or device they want to watch it on. We’re looking forward to working with BritBox in its next phase of evolution and growth.”

Lee Marshall, director of product, BritBox, added: “It’s important for us to partner with a company that has the necessary streaming expertise, especially in the entertainment industry. Our collaboration with Deltatre has coincided with a great period of growth and has helped BritBox connect with our viewers, providing them with a unique and exciting user experience.”