Rohde & Schwarz has announced it has reached a definitive agreement to sell its playout arm, Pixel Power, to Imagine Communications.
According to Rohde & Schwarz, the deal allows the company to focus on its core operations in test and measurement, technology systems, and networks and cybersecurity.
The acquisition is expected to close in 2025 and is subject to customary closing conditions.
The deal means Imagine will be able to broaden its live production ecosystem and playout offerings by integrating Pixel Power’s platforms, including PRISMON multiviewer, which the companies said will complement the ultra-low-latency production capabilities of Imagine’s SNP Multiviewer.
“We are proud of the achievements of Pixel Power, and we are confident that Imagine is the right home for their continued growth and expansion,” said Thorsten Sauer, CEO of Pixel Power and VP media solutions of Rohde & Schwarz. “This move allows us to focus more deeply on our core operations and customer base while ensuring that we pass the reins to a new owner who cares deeply about our customer base and will take the business to the next level.”
“We’re excited to welcome the talented Pixel Power team to the Imagine family,” added John Mailhot, senior vice president, product management, at Imagine Communications. “This acquisition enhances our ability to deliver innovative, business-driving solutions for our customers, and we’re proud to continue building on the strong foundation established under Rohde & Schwarz.”
All three companies said they are “firmly focused on continuity and are working together to ensure a smooth and collaborative transition”.
