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DAZN wants to be the ‘Spotify of sport’

According to reports, the streamer's executives want to develop the company into a $200 billion media group, that would offer subscribers the equivalent of a "Spotify for sport"

Following its recent deal to score worldwide rights to the FIFA Club World Cup and acquisition of Foxtel in Australia, global sports streamer DAZN is looking to become “the global home for sport” according to its CEO.

DAZN expects around 1 billion viewers to watch this summer’s FIFA Club World Cup. In an interview with the FT, CEO Shay Segev said the company is open to offering rights to terrestrial broadcasters which could help it to drive expansion, particularly in the United States where the tournament is taking place.

Segev added that the streamer expects to see revenues of over $600 billion in 2025, driven by the two recent deals.

“If you are a sports fan anywhere in the world, you are going to know DAZN,” stated Segev.

The report adds that DAZN’s executives want to develop the company into a $200 billion media group, that would offer subscribers the equivalent of a “Spotify for sport”.

Segev declined to comment on recent reports that the company has held talks with the sports investment arm of Saudi Arabia’s sovereign wealth fund about investing in the company. However, the FT report states that DAZN’s founder Sir Len Blavatnik has invested a further $827 million into the company, taking his total investment to more than $6.7 billion since the streamer launched in 2016.