CNBC Africa will be syndicating its award-winning multimedia and video clips to Newstag, a mobile-first video news service. The multi-year deal grants Newstag the right to share and distribute CNBC’s news videos on its mobile and online platforms alongside current affairs and entertainment content from other professional content producers including AP, AFP and Reuters.
“Newstag is to professional video news what YouTube is to amateur video clips,” said CNBCAfrica.com chief executive, Sid Wahi. “They are the world’s largest online network based on videos only from trusted sources. CNBC Africa is the largest and most credible source of business content from around the continent with over 35,000 videos interviews and clips available through its digital publishing channels. This partnership will extend our current reach and enhance our digital ecosystem.”
Newstag’s service enables users to create their own personalised TV channel, organising, consuming and sharing stories via social networks. These stories are available from different perspectives, resulting in a platform that allows converging viewpoints to be presented side by side, shedding new light on international news as it breaks.
Newstag CEO, Henrik Eklund, said: “Newstag is committed to providing global news coverage from truly distinct perspectives and we’re delighted that CNBC Africa has partnered with us to offer our users a refreshing insight into African news through an African lens. It’s a dynamic time for Africa and in less than a decade CNBC Africa has built a solid international reputation for providing credible and impartial news, presenting an exciting picture of a continent in development from nuanced reporting on the ground. We hope that combining these strengths with Newstag’s innovative news model will amplify Africa’s voice, allowing it to reach a large international audience.”
Launched on 1 June 2007, CNBC Africa celebrates its eighth anniversary as Africa’s first and only real-time Pan Africa financial and business news network. Part of the global CNBC family, which reports around the clock from major financial centres worldwide, CNBC Africa covers business and financial markets news from across the continent, telling the story of Africa on the move.