BuzzFeed is restructuring its divisions as it looks to expand its digital video output.
The company will divide into separate news and entertainment divisions, with the latter ‘providing an umbrella for all entertainment content’.
The announcement came via a staff letter from BuzzFeed CEO Jonah Peretti, who noted that the expanded BuzzFeed News (BFN) will deliver work “rooted in reporting and journalistic independence – on topics both serious and fun.”
BuzzFeed says it will not organise itself around a specific format or technology, but will try to take advantage of al; avenues – including short and long form video, posts, lists and quizzes.
“In this new structure, video won’t be the job of just one department. Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department’,” said Peretti.
“Instead, it will be something we expand and embed across the organisation. As digital video becomes ubiquitous, every major initiative at BuzzFeed around the world will find an expression as video, just like everything we do works on mobile and social platforms.”
