The German Football League (DFL) has partnered with rights protection company Athletia to set up a joint venture to tackle piracy.
The new company, named Ryghts, will monitor all international illegal streaming of games from the Bundesliga. It is the first time the DFL has worked with a single service provider to detect piracy of its broadcast feeds across social media, web and IPTV.
The DFL will take a minority share in the joint venture, which it describes as being in the “lower double-digit percentage range”.
“Protection from the illegal distribution of valuable content is a crucial factor in the economic success of a sports organisation and its media partners. For that reason, Ryghts has enormous potential for the future,” said DFL chief executive Christian Seifert.
