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Atos to develop RAI video player

Italian public broadcaster plans to enhance the consumer experience by personalising digital content

Atos has signed a four-year contract with RAI to develop the broadcaster’s new multi-format video player system.

The company will manage the integration of the new player system in RAI’s digital media supply chain, including installation, end-to-end integration, support and maintenance.

The project is part of the Italian public broadcaster’s strategy to enhance the consumer experience by personalising digital content and delivering it at optimum speed through a multi-format player.

In 2017, Atos started the implementation of RAI’s Customer Identity and Access Management system; in 2018 it began implementing RAI’s multi-platform, multi-language content recommendation and intelligent search engine.

Giuseppe Di Franco, Atos CEO Central Eastern Europe and Italy, said: “The strong industry competition in media market means that broadcasters need to continue to enhance the user experience of their viewers in order to retain their market leadership.

“We are committed to bringing Atos’ expertise across RAI’s entire digital media chain by developing innovative solutions and valuable services which allow it to improve the quality of its digital offer and its user experience.”

RAI STO Stefano Ciccotti added: “I am pleased to extend the successful partnership with Atos, our trusted IT partner, in our transformation to a true multimedia and digital company. It has delivered first-class services to support us in operating our systems across the whole digital media supply chain and has enabled us to improve the quality and scalability of our digital media services.

“The introduction of the new Player technology is another important technological step forward in RAI’s digital media strategy, and one which we are going to take together with Atos.”