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Arts Council backs MR programme

CreativeXR is joint initiative between Digital Catapult and Arts Council England

Technology innovation centre Digital Catapult and Arts Council England have joined forces on a new initiative to promote AR, VR and MR.

Up to 20 immersive content creators will be offered support to develop innovative new prototypes and projects under the programme titled CreativeXR.

The prgramme aims to help content creators develop “more ambitious prototypes and explore new ways of storytelling enabled by virtual, augmented and mixed reality, making it easier for the UK’s creative talent to experiment with immersive technology.”

The UK’s VR industry is expected to grow by 76 per cent by 2021, reaching £801 million.

Successful applicants to the programme will be offered workshops with industry leaders to support key elements of concept development. They will also gain access to Digital Catapult Immersive Labs, and up to £20,000 of funding to develop their immersive prototype.

CreativeXR teams will have the opportunity to pitch at a final commissioner showcase in the New Year, attended by the likes of Google and the BBC.

“We have partnered with Digital Catapult to develop an initiative which stimulates the production of immersive content from arts and culture organisations, creative innovators and small businesses in the creative sector,” said Francis Runacres, executive director of Enterprise and Innovation at Arts Council England. 

“CreativeXR aims to support the development of creative talent in an environment where organisations are afforded some space to develop riskier content, whilst also contributing to the internal development of new skills, tools and business opportunities.”