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Analysts: UK is largest OTT revenue earner in Western Europe

Western European OTT TV revenues will reach $45 billion in 2027 according to Digital TV Research

The UK’s OTT revenues are expected to grow from $6 billion in 2021 to $10 billion by 2027 according to new figures.

Digital TV Research predict the UK’s OTT revenues will represent 22 per cent of the region’s total of $45 billion by 2027, up from $21 billion in 2021.


The analysts suggest from the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.

Simon Murray, principal analyst at Digital TV Research, said: “SVoD far exceeds any other revenue source for Western Europe. IT will increase by $13 billion between 2021 and 2027 to $30 billion. AVoD will add $6 billion to reach $12 billion.”

SVoD subscriptions will reach 258 million by 2027, up from 164 million by end-2021.