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Amazon set for ‘major European TV push’

Expected to announce plans this week

Amazon is reportedly planning to expand its business across Europe, with an expected announcement regarding new market launches for its Fire TV and expanding its footprint in the UK and Germany.

According to Bloomberg, Amazon is set to make an announcement at an event in Europe this week, although the report doesn’t give any further details of when/where the event is.

It’s thought Amazon will also announce deals with media companies as part of the event.

Amazon is said to want Fire TV to become the “de facto” cable box of the internet era. The device helps boost usage of its Prime Video app, which is one of the biggest streaming services in the world. Fire TV also helps Amazon gather viewer data that it can sell to advertisers.

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