According to a new report, almost 204,000 positions within the film and TV industry in California could be impacted by the rise of artificial intelligence.
The study by analysts CVL Economics surveyed 300 entertainment-industry leaders, including C-suite executives, senior executives and mid-level managers and producers, and analyses the impact and implications of generative AI on the media and entertainment industry.
It found that the roles the respondents think are most likely to be impacted by AI in the film and TV industry are 3D modelling, character and environment design, voice generation and cloning and compositing, sound design, tools programming, script writing, animation and rigging, concept art/visual development and light/texture generation.
Over 90 per cent of respondents said they see GenAI playing a larger role in the entertainment industry, with 26 per cent stating they expect that to happen in the next three years.
However, in its conclusion, the report states that while the outlook seems gloomy, “the future is not yet written, and it needn’t be generated by AI”.
“It is important to remember that GenAI output is constrained by its inputs. If the responsibility to generate content shifts away from humans to machines, which can currently only formulate output based on previously created content, the availability and uniqueness of new content brought into the world will become more limited,” the report added. “It is critical that those in leadership positions, especially in entertainment industries, keep this top of mind and ideate on ways that new technologies can expand human creativity, not replace it.”
The full report is available to read here.
