Veritone has entered into a strategic partnership with Creative Artists Agency (CAA), to power its synthetic media vault.
As the technical launch partner for theCAAVault, Veritone is ingesting, organising, and storing digital talent assets, driving industry-wide innovation and delivering positive, ethical use of AI for the entertainment industry, said the company.
CAA is using Veritone’s Digital Media Hub (DMH) technology for theCAAvault to store the intellectual property of the participating talent’s name, image and likeness.
According to Veritone, theCAAvault offers a secure repository to store assets and all associated metadata, such as synthetic counterparts, including digital scans and voice recordings. Talent has access to the vault so that they can safeguard their name, image, and likeness.
“Ethics-led and talent-friendly applications of emerging technologies, like AI, are a top priority for CAA, driving us to innovate new ways to support and protect artists,” said Alexandra Shannon, head of strategic development, at CAA.
“The launch of theCAAvault is one such innovation. By partnering with a trusted organisation like Veritone, we can maintain the security of the artist’s assets, while working to ensure that AI is responsibly integrated into opportunities across the entertainment landscape.”
