One of the biggest challenges facing broadcasters and streaming services at the moment is the fight to win audiences.
With the demand for video and audio soaring, audiences expect on-demand content anytime, anywhere, and that has resulted in fierce competition for viewers. Media organisations are also grappling with global economic issues, industry mergers and consolidation, and smaller teams—all while trying to keep existing revenue streams intact.
But, according to Veritone CEO and president Ryan Steelberg, there is an answer: artificial intelligence. He says that the company is committed to working with the M&E industry to transform content using AI, turning things like outtakes, clips, highlights, live broadcasts, and archive content, into active revenue streams through innovative e-commerce tools and direct licensing capabilities.
“Broadcasters often don’t take full advantage of their content beyond the live broadcast or edited final product,” states Steelberg. “Veritone uses AI to help media organisations cash in on their content with the help of Digital Media Hub (DMH), which provides a centralised repository where users can store, organise and tag their content.”
DMH uses AI-driven metadata to categorise and label video, audio and images, making it easier for content creators to search for specific assets. “As organisations continue to add to their vast media archives, it’s impossible for humans to manually sort through the tonnage of available assets while ensuring data protection. AI makes these processes seamless,” adds Steelberg.
“By leveraging technologies like Veritone’s Digital Media Hub (DMH), Veritone Data Refinery (VDR) and Veritone’s licensing services, rights owners can get more value from their content investments while also readying their data for the next wave of advanced technologies.”
