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The R&D and product development landscape: Alteon

Matt Cimaglia, CEO and co-founder of, discusses the need to stay ahead of the soaring market demand for AI and how the company has been pursuing a vision of achieving multi-cloud and multi-regional capabilities.

What impact has the pandemic and its continuing aftereffects had on the company’s approach to R&D and product development?

We began building in December 2019 with a vision to help facilitate the burgeoning remote and hybrid creative industry within five years. The pandemic would quickly accelerate our timeline to align with the evolving world. This situation prompted us to rethink our strategy, expanding our pool of developers working from diverse locations, echoing our product’s ethos. The unforeseen circumstances ignited a fresh perspective, urging us to adapt swiftly and persevere in our pursuit of a more connected and remote creative environment.

What are the biggest challenges you are facing in R&D and product development/deployment in the current landscape?

Currently, the most significant R&D challenge lies in staying ahead of the soaring market demand for AI and content creation tools, catering to multiple platforms and devices. The content industry, once relatively straightforward with only a couple of tools, has now evolved into a complex universe. must not only support numerous tools but also adapt to diverse distribution channels. Successfully navigating this landscape requires continuous innovation and adaptability. Our team remains committed to pushing boundaries, ensuring seamless integration with an array of tools and distribution channels to remain a leading player in this ever-transforming industry.

Where do you see the most opportune areas for innovation in your area of the market, and what tech/solutions will drive that development?

The most opportune areas for innovation in the media space revolve around two significant concepts: generative AI and creator rights. Generative AI holds immense potential to revolutionise content creation, empowering a new generation of diverse content creators. With advancements in machine learning and natural language processing, AI-driven tools can streamline creative workflows, enhancing productivity and quality. Concurrently, focusing on creator rights is crucial, ensuring fair compensation and attribution for content creators. Implementing blockchain technology for decentralized ownership and smart contracts can also help creators by fostering a more equitable and transparent media landscape.

What are you working on currently that excites you as a product team? 

Over the last year, our team has diligently pursued a vision of achieving multi-cloud and multi-regional capabilities. By realising this goal, can transcend boundaries and expand its reach into various territories worldwide. This strategic move will open up opportunities in diverse markets. Moreover, it will empower us to provide an unparalleled experience to our users, granting them seamless access to our platform from their local regions. As we continue to progress, our commitment to global accessibility and user satisfaction remains unwavering, propelling to new heights of success in the ever-evolving digital landscape.