Discovery Communications has launched Motor Trend OnDemand on Amazon Channels in the UK.
The company describes Motor Trend is described as a premium SVoD product offering “one of the biggest global video destinations for automotive and premier motor sport content”.
Content includes digital series originals Roadkill, Dirt Every Day and Head 2 Head. The launch includes VoD from Discovery’s library of motoring content including major series hits such as Fast N Loud and Wheeler Dealers.
The move is Motor Trend’s first launch outside the US, and marks a gear change in the global expansion of the brand.
Access for Amazon Prime customers is available for £3.99 a month.
Michael Lang, president of digital, Discovery Networks International and Eurosport, said: “The international expansion of Motor Trend OnDemand on Amazon Channels UK is part of our strategy to develop great global formats, digital-first products in key interests.
“Working with the world class team to combine our motoring content expertise and launch Motor Trend OnDemand to car enthusiasts around the globe is part of our drive to target superfans with the content they love on all screens.”
Alex Green, MD, channels and sport, Amazon Prime Video Europe, added: “We know Prime members in the UK have a big appetite for motoring shows, as evidenced by the success of Prime original The Grand Tour, so we’re delighted to be offering them hundreds of hours of high quality motoring content through the launch of Motor Trend OnDemand.”
