Extended reality company diguise is launching a new metaverse solutions division as it aims to help content companies enter the next generation of live, virtual production and audiovisual location-based experiences.
The new division will be led by Alex Wills, the company’s chief experience officer, and will draw on the creativity, technical consultancy and innovation from its newly-formed exploration unit, disguise Labs, led by the company’s chief of staff, Abi Bowman.
Built in partnership with experts in virtual production, live shows, broadcast and corporate communication, disguise believes its Metaverse Experimentation Spaces will ignite innovation for future metaverse experiences.
The company added that disguise Metaverse Solutions will build on already existing disguise solutions that empower live events, audiovisual, location-based experiences and virtual production content in order to allow businesses to start taking advantage of the unique opportunities the metaverse has to offer.
disguise intends to leverage its extended reality solution together with the company’s partnerships with metaverse event enablers Surreal and advanced content creators Zoan while also combining their workflows and expertise with Epic Games’ suite of applications, such as architectural visualisation tool Twinmotion, web 3D viewer Sketchfab and 3D photogrammetry software Capturing Reality.
With this, disguise says it will build capability to offer virtual production workflows custom-designed for the metaverse.
“There is a huge amount of interest and investment in this space right now and, what is most exciting about launching this new division is that we offer a tangible solution to help brands and creators develop the next generation of experiences,” said Wills.
“Our xR technology combines key metaverse building blocks including real-time 3D graphics, spatial technologies and advanced display interfaces – all to deliver a one-of-a-kind gateway to the metaverse.”
