The WBO world heavyweight title fight between Joseph Parker and Hughie Fury will be the first to be broadcast exclusively on YouTube on a pay-per-view basis.
The fight, which takes place in Manchester on 23rd September, will be streamed through The Boxing Channel's YouTube page. Part of the fight's undercard will be streamed free of charge before the coverage is encrypted for those who have paid.
Promoter Hennessy Sports says the bout will be available via YouTube in the UK and Ireland with "further countries to be announced shortly."
The fight will be available for £9.99 if viewers pay before 17th September, or £14.99 thereafter.
With 1.5 billion viewers globally, Hennessy Sports says it believes that partnering with YouTube could prove to be a pivotal change in the sport’s landscape.
Mick Hennessy, CEO of Hennessy Sports, said: "We’ve been talking to YouTube for months about bringing boxing to a wider audience through their platform, and are delighted to have found a way to achieve this.
The way TV viewing is consumed has altered rapidly in the last few years and we wanted to be at the forefront of that change in presenting this fight. As a company, Hennessy Sports, is proud to be playing such a pivotal role in transforming the way in which live boxing content is televised. This is the future of boxing."
Tomos Grace, head of sport for Europe, Middle East & Africa at YouTube, added: “YouTube allows sports partners of every size to reach a large, global audience. YouTube is the home of sport highlights worldwide and we have a proud record of showing some of the biggest events in global sport live on the platform. We’re delighted that Hennessy Sports have chosen YouTube to show this massive World Heavyweight title fight.”
Hennessy Sports is also collaborating with Little Dot Studios to strengthen its online and social identity and turn The Boxing Channel into a primary destination for boxing content on YouTube. Little Dot Studios will create content from Hennessy Sports archive of boxing matches, publishing clips and highlights, as well as producing content in the buildup to the Parker versus Fury fight, including live YouTube streams of the pre-fight press conferences, open workouts and the weigh in.