YouTube CEO Susan Wojcicki has said that the video giant is "not TV and never will be" during the launch of its new programming slate.
Wojcicki said YouTube is now something larger than traditional television, spanning the world and providing interactive features that enable fans to more deeply connect with their favourite content creators.
Having recently launched a new YouTube TV service with more than 40 live channels, Wojcicki told YouTube's Upfront presentation, “The platforms for the future are different from the ones of the past. YouTube is not TV - and never will be."
Wojcicki did make a direct comparison to television, claiming that more 18-49 year olds visit YouTube on mobile devices alone than any broadcast or cable TV network during primetime.
During the presentation, YouTube announced a number of new programmes including:
- Ellen’s Show Me More Show: Twice-weekly series will include original content with exclusive access to the talk-show host’s favourite moments and celebrity guests, and behind-the-scenes glimpses.
- I Am: Demi Lovato: Grammy-nominated artist documents the writing and recording of her newest album, as well as performances around the world; slated to premiere in the autumn.
- Kevin Hart: What the Fit?: Actor/comedian Hart will team up with celebrity friends and YouTube stars each week as they attempt to master a different gruelling (and sometimes ridiculous) workout routine. Produced in collaboration with Lionsgate, the show will appear on Hart’s Laugh Out Loud channel on YouTube.
- Best.Cover.Ever: a singing competition show from Ryan Seacrest and Endemol Shine North America, which will feature Katy Perry, Demi Lovato, Backstreet Boys, Jason Derulo and Charlie Puth. In addition, Perry will be featured in a YouTube-exclusive Katy Perry Live Special in which she will host a live album listen-along for fans.