Content services provider Vubiquity and TV2U Worldwide are to work together to roll out transactional video on demand (TVoD) services to some of the most under-penetrated markets in Asia and the Middle East.
As part of the deal, TV2U will act as Vubiquity’s affiliate in Indonesia, United Arab Emirates, Qatar, Oman, Kuwait, Australia and the United Kingdom. Vubiquity will provide the international programming to these new TVoD services, as well as content processing and ongoing promotional support for the content. Further countries may be added to the agreement at a later date.
In these territories, TV2U will provide its video-distributor clients with a TVoD solution, including a platform with single login access for end-users to buy and stream films and TV series. This allows TV2U’s clients including telecommunications customers, government organisations, and media entities to offer their customers access to premium movies as well as dramas, comedies and kids content from US and European TV networks.
These new services will enable end-users to stream premium content to any device.
“We’re proud to be working with TV2U,” said Adam Poulter (pictured), MD of Vubiquity. “The developing world is an important source of growth for the video on demand industry, and we are focusing on capturing the market in these booming regions.
“At Vubiquity, we have been busy launching some of the first-ever video on-demand services in Africa and Eastern Europe and are nicely placed to provide a robust, high-quality content services in these under-penetrated markets. We are one of the first companies to take top international films and TV series to consumers in these countries.”
