Norwegian TV distributor Telenor Group has sealed a long-term partnership with Netflix to see the SVoD service integrated into its set top boxes.
The deal, which the company has described as “the first step into a new TV era” will see Telenor become the first TV distributor in Norway to bring Netflix to a set top box.
“Our aim is to provide the best and most relevant digital services to our large global footprint and partnering with the world’s largest internet TV network is one big step towards this,” said Telenor Group CMO Gunnar Sellæg.
“In addition to offering seamless entertainment on the mobile and set-top boxes through our large footprint in mobile-first countries in Asia, we can now enable customers to experience Netflix for the very first time through facilitating easy subscription payments via their mobile bill.”
