The South by Southwest (SXSW) festival will use Brightcove’s suite of video technologies to deliver live and on-demand video experiences for its 2015 event, which begins this Friday in Austin, Texas.
The annual SXSW Music, Film & Interactive festival brings together tens of thousands of people worldwide for technology presentations, top film premieres, and one of the world’s largest music festivals featuring nearly 2,000 acts. The video publishing and distribution features of the Brightcove Video Cloud online video platform combined with the live stream capabilities of Video Cloud Live will support SXSW in its initiative to enhance the quantity of live streaming sessions the show offers to its growing online audience.
“We are very excited to have Brightcove as a technology partner for SXSW 2015,” said SXSW director of technology, Scott Wilcox. “Brightcove Video Cloud and Brightcove Gallery will allow us to advance our online video delivery capabilities, and we look forward to utilising all the platforms have to offer.”
Video Cloud enables SXSW to deliver live and on-demand video across any device, helping SXSW fans interact with and view video content from around the world. SXSW selected Brightcove Gallery with the aim of allowing its fans to benefit from on-demand and responsive video experiences across any device. The video galleries will allow viewers to watch a variety of content including presentations and performances, designed to strengthen and elongate the show’s voice long past the nine-day event.
“We are thrilled to partner with SXSW to deliver a new dimension of online video to its thousands of fans and event attendees,” said Anil Jain, SVP and GM, media at Brightcove. “SXSW has been an innovator from the start so it’s no surprise that the organisation continues to evolve with its audience by prioritising high-quality online video experiences. By investing in its online fan base, SXSW will not only tear down geographical barriers, but strengthen and secure its influence for the future.”