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Roku hits 30 million users

Company says it's excited about plethora of new OTT services

Roku now has 30.5 million active users, an increase of 39 per cent for the same quarter a year ago.

Announcing its second quarter earnings, the company said users are up 1.5 million compared to Q1 2019.

The 30.5 million users streamed 9.4 billion hours of content during Q2, an increase of 72 per cent from last year, helping drive the improvement in the company’s advertising business.

Roku said it believes it will benefit from the upcoming launches of new OTT services from the likes of Disney and NBCUniversal.

“We are excited, to say the least, about the coming services into OTT and believe that we are an essential platform for these new services,” said Scott Rosenberg, SVP and general manager of Roku’s platform business.

“We have a whole array of audience development ad products and capabilities starting from when you’re setting your Roku up to ads in the home screen, featured placement in the channel store, email units, we recently launched a video ad unit that lets you drive a download off of a 30-second spot, and we continue to add new ad products like that that help our content partners build audience as they launch these services on the platform.”