Low-cost airline Norwegian has become the first to offer live TV on board European flights. Passengers using Norwegian’s free inflight WiFi can now watch Bloomberg Television and Norway’s TV 2 News live on the airline’s fleet of 87 WiFi equipped aircraft. The new service was launched on a flight from Oslo to Berlin and will be available on flights from the UK to 29 destinations around Europe.
Norwegian passengers departing Gatwick, Edinburgh, Birmingham or Manchester for Europe can watch live TV using their handheld device by connecting to the free WiFi available on board.
“Introducing Bloomberg Television and TV 2 News to our passengers opens the door to more content choices and a better overall inflight experience,” said Bjørn Kjos, CEO at Norwegian.
The launch of live TV was developed by Norwegian’s frequent flyer programme, Norwegian Reward, and Norwegian cable television company RiksTV. Broadcasting live TV on mobile devices is “a key part of our strategy”, said to CEO of RiksTV, Christian Birkeland.
Bloomberg, the global business and financial information and news leader, will be providing the international news on board. News in Norwegian will be provided by TV 2 News, Norway’s only news channel, which will help satisfy audience’s expectation to “be able to watch live news at all times” according to TV 2 news and sports editor Jan Ove Årsæther.
Live TV on board is provided by Global Eagle Entertainment (GEE), a worldwide provider of aircraft connectivity systems, operations solutions and media content to the travel industry.
Aditya Chatterjee, CTO and SVP of connectivity systems at GEE said: “This important collaboration between Global Eagle Entertainment and Norwegian marks an important component of next generation inflight connectivity offerings that Global Eagle is poised to deliver worldwide.”