Media transport provider Net Insight is entering the OTT market in order, it claims, to solve live OTT streaming challenges. The company’s position will allow it to bring real-time delivery of content, which enables true live OTT distribution, supporting and encouraging social interactivity among television audiences. Net Insight’s “innovation” will, says CEO Fredrik Tumegård (pictured), support “a new level of live OTT” and “change the way we consume TV today.”
“This is one of the most important evolutions of the media industry in many years and it opens up many new business opportunities for the entire media and entertainment ecosystem,” Tumegård continued. “The entry into the OTT market is an obvious and natural progression for us as it leverages our long, successful and unmatched expertise in live and high quality media transport. With more than 500 media customers worldwide today, this puts Net Insight in the unique position to solve today’s OTT market challenges.”
The first live online demonstration of the solution will take place on 17 November, when participants will be able to see the solution in action for the first time. www.netinsight.net
“OTT TV has fundamentally changed the media landscape, but few have been able to monetise these new changes, especially for live content,” said Per Lindgren, senior vice president of strategy and business development at Net Insight. “With Net Insight’s ability to deliver true live OTT services, new business opportunities arise tied to viewer engagement and interaction. This is an industry game changer that enables content owners and service providers to fully monetise the high commercial value of live content and restates the broken promise of a social and interactive future TV experience.”
The increasing demand for OTT content – especially live OTT offerings – is expected to create an incredible market opportunity, however, today’s OTT delivery platforms and CDNs’ best effort solutions are not optimised for live. Today there is a delay of up to a few minutes in a traditional OTT platform, the company asserts. The disconnect between the primary and secondary screens negatively impacts the audience experience and makes social media interaction, customer engagement and other time-sensitive applications impossible. A true live OTT solution will change this scenario and Net Insight now hopes to take a leading in this development.