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NativeWaves, Net Insight announce technology partnership

Going forward, all NativeWaves EXP customers will receive their services via Nimbra Edge

NativeWaves and NetInsight have announced a sales and technology partnership that they say will deliver significant benefits to broadcast and streaming companies.

As part of the agreement, NativeWaves will deploy NetInsight’s Nimbra Edge cloud solution with its NativeWaves EXP experience.

EXP, launched in 2021, gives audiences the opportunity to explore additional content such as different camera angles, audio tracks, instant replays, and social media integration.

“Going forward, all NativeWaves EXP customers will receive their services via Nimbra Edge,” said NativeWaves CEO Christof Haslauer. “Net Insight’s solutions are not only stable, reliable and technically sound, but they also come with the backing of tremendous support. This goes a long way towards helping us service our customers so that they can deliver next-level a NativeWaves EXP experience to their own customers.”

The two companies have previously worked together as part of an IBC Accelerator project in 2021.

Nimbra Edge

“While working with Net Insight, we discovered that Nimbra Edge made it very easy to route different production input streams into the NativeWaves platform, which is something we require to deliver our Multiview experience,” added Haslauer. “Nimbra Edge also enables us to feed synchronised production inputs to our encoder, and easily manage all partner feeds from multiple sources, which reduces project and operations overheads.”

NativeWaves added that Nimbra Edge’s support of low latency streaming and is cloud-based were also attractive features as it uses a dedicated low-latency streaming platform to power its NativeWaves EXP experience.

“NativeWaves EXP is a perfect example of advanced media services that can benefit from utilising the ease of use of and quality of Nimbra Edge,” added Kristina Mets, head of sales business development at Net Insight. “The solution offers state of the art latency and stream synchronisation for an extraordinary end-user experience.”