Jazz and Blues TV has partnered with Piksel to launch the first digital music TV channel dedicated to jazz and blues. The channel, which launches early next year 2016, will bring live and VoD music concerts, interviews and performances to viewers around the world.
The launch of Jazz and Blues TV highlights yet another example of niche content owners engaging with consumers turning to online entertainment, without heavy upfront investment. Piksel’s business modeling services helped Jazz and Blues TV to develop a monetisation strategy and will deliver it with a branded video hub underpinned by Piksel Hive.
Piksel Hive is a cloud-based solution that enables providers to deliver content globally and to any device, through a branded, and custom-built portal. By using Piksel Hive, Jazz and Blues TV’s audience can share content through social syndication and quickly access the channel’s most popular content through one video hub.
Jazz and Blues TV will also utilise Piksel’s 24/7 Live Streaming and Monitoring Center which manages more than 40,000 live broadcasts every year.
“By combining Piksel Hive with our viewer-centric approach, and expertise in live events, we have not only the product, but the experience to help Jazz and Blues TV unleash the value of its unique content,” said Neil Berry, EVP commercial, EMEA at Piksel Our partnership with Jazz and Blues TV reflects our commitment to expanding the reach of niche content platforms, offering viewers a carefully curated video experience that they can’t find anywhere else.”
Vince Williams, CEO, Jazz and Blues TV added: “What made the partnership with Piksel a good fit was its strategic approach taking the time to understand our online video business and setting a framework for what success looked like using internet TV business modelling. Through this process Piksel showed it is as focused as we are on a path to profitability. Of course the technology needed to be right too. We wanted a solution that was easy to use and that would highlight the talent of our artists. This and more is possible with Piksel Hive.”