Instagram officially launches longform video hub, IGTV

Platform is expected to focus on content around 10 minutes long
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Instagram has officially launched its new video hub, IGTV.

The social platform says the new launch is aimed at content of around 10 minutes, rather than 30-60 minutes.

It is expected to include some scripted shows, as well as music videos.

“With all of the cat videos, how do you find the creators you guys all love?” founder-CEO Kevin Systrom asked the crowd at the launch event. “In a world of overwhelming choice, you want the best videos, not all videos.”

The full-screen videos will have vertical orientation and be capable of 4K resolution. The hub will offer users the ability to build a list of favourites and continue to watch videos after pausing.