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Goal teams up with City Football Group for new esports series

Matches will be published online and on social media channels

Football website Goal has partnered with the City Football Group to launch a new esports series.

Goal Vs will see Goal’s professional FIFA player, Graham “GrayzaGoal” McIntyre (pictured), face off against other esports pros from Manchester City FC, New York City FC and Melbourne City FC.

The matches will be published online and on social media, while the clubs will also share the series across their own social media accounts.

The series, which launches today, sees McIntyre take on Christopher “NYC_Chris” Holly in the first episode.

“FIFA plays an integral part in how Goal’s fans enjoy football, for many, they spend more time playing the game than watching football on TV,” said Goal’s marketing manager Paul Rayment. “As we’ve seen the popularity of FIFA as an esport rise, we’ve been looking for a way to introduce it to our audience and we see “Goal Vs” as the perfect way to do so.

“City Football Group’s esports players are some of the best in the world and working with them on the first four episodes makes perfect sense, aligning with Goal’s strategy to focus on the biggest teams, players and competitions in the world.”

Goal, which is owned by Perform Group, was a broadcast partner of both the Sportego eLeague and eChamps 2018 FIFA tournaments.